About the Case

Snickers satisfied the hunger of the real fools this April Fool’s Day – the pranksters themselves!

1st April is the most obvious (and so, the worst) day to prank someone. And at the top of the list of unsuccessful pranksters - are Brands Admins on Social Media. From ketchup-flavoured Ice cream to colour-changing condoms, one can spot the gimmicks from a mile away.

The problem is - Brands are not themselves when their Brand Admins are hungry. And who better than Snickers to help with that!

So we put the internet to work, asking them to look for out-of-character brands on their feeds. Once they spotted these obvious pranks, they flagged the content as being #FooledByHunger and tagged Snickers India to intervene.

Some brands deleted the comments. Most brands took it in jest. One even asked us out on a co-branded date! And as promised, we hand-delivered Snickers to the offices of all these brand admins. We even gave out hampers to our audiences who helped us save the internet from these blunders.

Every time brands spent money to reach people, people reached out to Snickers instead. And that’s how we broke the clutter on April Fool’s – through participation, not pranks.

Category

Advertising Digital & Social Media

Social > User Engagement & Community Building